BRAND IDENTITY QUESTIONNAIRE

First & Last Name

Company

Position

What is the mission of your company?

Are there any specific values you have set for your company?

What is the unique value proposition of your company? I.e., what sets you apart from competitors? What advantage do your customers/prospective customers gain from engaging with you?

What would a raving fan say about your company?

Do you have a process or methodology you use with customers that makes you unique or provides additional value?

Give me an “elevator pitch” for your company.

Who are your top three competitors? Please include links to their respective websites. What do you like about their brand (website, logo, etc.)? What do you dislike about their brand (website, logo, etc.)?

Who are your ideal prospective customers?

What emotions do you want your logo, color and general brand to evoke from current customers?

What emotions do you want your logo, color and general brand to evoke from prospective customers?

Add your own attributes/adjectives here:

Is there anything you would like to avoid in the design of your brand?

BRAND IDENTITY QUESTIONNAIRE

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