So what actually happens when someone searches your company name or keywords that connect a client with your business? The answer is A LOT and it all takes place within your Google My Business profile. Google My Business is a free tool that allows small business owners to promote their business information on Google Search and Maps. With Google My Business, you can easily connect your customers with your website, reply to reviews, create offers for your business, share images, and see how customers are interacting with you on Google.

Google rewards customers who actively manage their profile by serving the business's information higher in search results. This profile should be updated and optimized monthly to ensure you don't get left behind in Google search results.