Keep Hustlin’: The Grit, Grind, and Glory of Small Biz Life
- Jaclyn Haugen
- 4 days ago
- 3 min read
Let’s be honest — running a small business isn’t for the faint of heart. It’s for the caffeine-fueled, passion-pumped, spreadsheet-wielding warriors who know how to wear all the hats and still show up like a boss.

If that sounds like you, congrats — you’re part of the Hustle Club.
At DME, we see you. We are you. We're a woman-owned, Parker, Colorado-grown digital marketing company built on coffee, late nights, client wins, and a dream to help other small business owners grow without breaking the bank (or their spirit).
Here’s the truth: Being a small business owner is hard. Like, rip-your-hair-out-some-days kind of hard. But it’s also doable. And not just survivable — we’re talking about thrive-able, if you’re willing to grind with grit and do what most won’t.
So let’s talk hustle. The smart kind. The sustainable kind. The kind that turns dreams into booked calendars and paid invoices.

🔥 Hustle Truth #1: Your Alarm Clock Is a Power Tool
Let’s face it — no one's going to build your business for you. If you’re waiting for perfect timing or some magical momentum to show up and hand you success, you’ll be waiting forever. The difference between a small biz that grows and one that fizzles? A willingness to show up every single day — even when it’s hard, messy, or no one is watching.
Pro tip: Start each day by doing the task you most want to avoid. That energy boost you get from tackling the monster first? It’s gold.

💡 Hustle Truth #2: Motivation Is a Liar. Build Habits Instead.
Motivation is fun. It shows up like a hype squad... for about 12 minutes. Then it's gone, and you're left trying to run a business while feeling like a dried-up sponge.
So don’t count on motivation. Count on systems.
Try this: Block your day into chunks (marketing hour, admin hour, sales hour) and treat them like meetings with Beyoncé. You wouldn’t cancel on her, would you?

🚫 Hustle Truth #3: Most People Won’t Do the Work
Here’s your unfair advantage: Most people won't consistently post, blog, tweak, email, follow up, analyze, or pivot. You can win just by doing what most won't. That’s not being lucky. That’s being relentless.
Marketing tip from us: Don’t ghost your audience. Stay top of mind. Post. Email. Share. Even when you think no one is watching — someone always is.

✨ Hustle Truth #4: You Need a Hype Team
Nobody builds empires alone. Not even Beyoncé. Surround yourself with a crew that gets it — whether it's a business bestie, a marketing team (hi, that’s us!), or even a podcast lineup that slaps.
DME pro move: Delegate what drains you. You’re not a website coder, SEO nerd, or email wizard? We are. Let us take that off your plate so you can get back to doing what you do best.

🙌 Hustle Truth #5: Don’t Just Work In Your Business — Work On It
It’s easy to get lost in the client work, the orders, the inbox. But real growth? It comes when you zoom out and get strategic.
Ask yourself weekly:
What’s actually bringing in leads?
Am I showing up where my customers hang out?
Is my website telling the right story?
Do I need help scaling?
If you're ready to polish your online presence, get more eyeballs on your biz, or finally start seeing ROI from Google, Facebook, or email campaigns — that’s where DME comes in.
You’re Doing Better Than You Think
Small biz life is a wild ride, but don’t forget — you’re doing something bold. You’re not just working a job. You’re building a legacy, a dream, a future.
And that hustle? It’s not just hard. It’s worth it.

Need help staying in your zone of genius while still getting results? Let’s talk. DME is here to help you grind smarter, not just harder — with a customized strategy built just for you.
Let’s grow.
Ready to hustle with help?
Let DME build your site, boost your SEO, run your Google Ads, and write emails that actually convert. Because you shouldn’t have to do everything — just the stuff that sets your soul on fire.
👉 Contact us today and let’s get you growing.
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