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Your Business Can Be Great and Still Be Invisible on Google. Here's Why.
Here's the mental model that actually explains it. Google functions like a giant recommendation engine, and its entire job is to send searchers to businesses it trusts enough to vouch for. When Google isn't confident about who you are, what you do, or whether you're still a legitimately active business, it doesn't take a risk on you. It sends that customer to the competitor down the street who's given Google every reason to feel confident instead. That's not personal. It's ju
Jaclyn Haugen
6 hours ago7 min read


How Much Should a Small Business Actually Spend on Marketing?
Ask ten small business owners how much they spend on marketing and you'll get ten different answers, and about half of them will be a guess dressed up as a strategy. Some number that got mentioned on a podcast once. A budget that's really just "whatever's left after payroll." A figure some cousin's friend used and swears by, despite running a completely different kind of business in a completely different market.
Jaclyn Haugen
5 days ago8 min read


Why Your Business Isn't Getting Referrals Anymore
Referrals are fantastic. They come with built-in trust, they're often easier to close, and they don't require you to spend money on advertising.
It's no wonder so many business owners dream of building a company that runs entirely on referrals.
Jaclyn Haugen
Sep 13 min read


The 5-Minute Test That Tells You If Your Website Is Costing You Customers
Let's start with a slightly uncomfortable question:
When was the last time you looked at your own website like a customer would?
Not as the business owner who knows where everything is.
Not as the person who approved the design three years ago.
As an actual customer who just landed on your website for the first time and is deciding whether to trust you with their money.
Jaclyn Haugen
Aug 43 min read


Stop Blaming the Economy: Here’s What’s Actually Hurting Small Businesses
If every competitor in your space is also dealing with the same economy… and some are still growing… then the economy isn’t the whole story.
Jaclyn Haugen
Jul 243 min read


A DME Guide to Social Media Discovery Without Looking Like You’re Stuck in 2019
Back in the early Instagram days, hashtags were one of the primary ways platforms categorized content. Add the right ones, and suddenly your post had a shot at landing in front of strangers who cared about the same topic.
Jaclyn Haugen
Jul 105 min read


Website Propagation Explained
DNS is basically the internet’s address book. It tells browsers where your website lives.
So during a website cutover, we are changing the address that the internet uses to find your site.
Jaclyn Haugen
Jun 295 min read


How We Use AI the Right Way
At DME, AI is part of the process, not the final product. It is the intern who works fast, never sleeps, and occasionally says something weird like “unlock your synergistic growth potential.” Useful? Yes. Ready to publish as-is? Absolutely not.
Jaclyn Haugen
Jun 154 min read


Domain vs Hosting: Why Your Website Has Two “Homes” (and Why That Confuses Everyone)
If there’s one topic that consistently makes clients pause during a website launch, it’s this:
“Wait… what’s the difference between my domain and where my website is hosted?”
Jaclyn Haugen
May 292 min read


SEO Isn’t Dead—But Bad SEO Companies Are Killing Small Businesses Slowly
And every time, SEO just quietly keeps doing its job in the background like, “I’m literally still here ranking websites while you’re saying this.”
Jaclyn Haugen
May 152 min read


Why Your Google Ads Are Getting Clicks But Not Customers (And It’s Not the Ads’ Fault)
If your Google Ads are getting clicks but not customers, Google is probably not the problem.
Jaclyn Haugen
Apr 162 min read


Tax Season: The Small Business Reality Check Nobody Warns You About
Every small business owner has a moment during tax season that feels a little like opening a mystery box. You know it could be good… but there’s also a chance it’s going to punch you directly in the wallet.
Jaclyn Haugen
Mar 173 min read


Why “Doing It Yourself” Marketing Is Costing Your Business More Than Hiring a Pro
Small business owners are some of the most resourceful people out there. When you’re building something from the ground up, you wear a lot of hats—sales, customer service, operations, accounting… and somewhere along the way, marketing for your small business ends up on that list too.
Jaclyn Haugen
Feb 153 min read


Is AI About to Kill SEO? (And What Smart Small Businesses Should Do Instead)
Google didn’t wake up one day and decide to replace websites. AI still needs sources — and those sources are websites with authority, relevance, and trust.
Jaclyn Haugen
Jan 272 min read


Why Your Website Isn’t Converting (And No, It’s Not Because People “Don’t Read Anymore”)
People read when the content is clear, relevant, and easy to navigate. If your website isn’t converting, it’s not your audience. It’s the experience (let that sink in).
Jaclyn Haugen
Dec 18, 20253 min read


Marketing Myths Small Business Owners Still Believe (And Why They’re Costing You Money)
A lot of small business owners aren’t failing at marketing — they’re operating off bad assumptions they were never told to question.
Jaclyn Haugen
Nov 20, 20253 min read


The Google Review Mafia Scam: What Parker, CO Small Businesses Need to Know
Running a small business in Parker, CO is tough enough—balancing customers, staff, invoices, and maybe even the weather. The last thing you need is a bunch of strangers in sweatpants across the globe deciding to tank your Google Business Profile with a flood of fake 1-star reviews.
Jaclyn Haugen
Oct 2, 20252 min read


Google: Your Frenemy Who Knows Everything About Your Business (And Wants to Help… Mostly)
If you own a small business, Google is kind of like that one overachieving friend who has their life together, wears a Fitbit, and always knows the best place for tacos. They can help you look amazing — but only if you play by their rules. And yes, they have a lot of rules.
Jaclyn Haugen
Aug 18, 20253 min read


Keep Hustlin’: The Grit, Grind, and Glory of Small Biz Life
At DME, we see you. We are you. We're a woman-owned, Parker, Colorado-grown digital marketing company built on coffee, late nights, client wins, and a dream to help other small business owners grow without breaking the bank (or their spirit).
Jaclyn Haugen
Jun 20, 20253 min read


SEO is Dead… Again? Why Google’s Algorithm Updates Keep Killing Lazy Marketers
Every time Google rolls out an algorithm update, the internet erupts with the same tired refrain: "SEO is dead!" Marketers scramble, ranking
Jaclyn Haugen
Apr 3, 20253 min read
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