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  • Writer's pictureJaclyn Haugen

Kick Off 2024 with a Sparkling Website Refresh: A Fun Guide for Small Business Owners

Updated: Dec 28, 2023

Hey there, small business superheroes! It's a brand-new year – hello, 2024! – and while you're busy making personal resolutions, how about adding a shiny, updated website to your list? That's right, it's the perfect time to give your online presence a little extra love. So, grab a cup of your favorite beverage, and let's dive into how you can start this year with a website that's as fabulous as you are!

Out with the Old, In with the New

meeting for a website revamp

First things first, let's tackle the digital clutter. Got any offerings on your site that are so 2023? Or maybe a service that you waved goodbye to a while back but forgot to remove? Now's the time to clear those out. Think of it like a closet clean-out but for your website. You want your customers to see the latest and greatest of what you offer, not the ghost of past services.

The “About Me” Makeover

Next up, the “About” page. This page is like your digital handshake – it's often the first impression customers have of you. Make sure it accurately reflects who you are and what your business stands for. Did your team grow? Did your mission get a revamp? Ensure all these exciting changes are reflected here. Your “About” page should be as current as your business is.

Price Check, Aisle Website!

Let's talk numbers – pricing, specifically. Incorrect pricing is like sending your customers on a wild goose chase (and nobody likes an unexpected price hike at checkout!). Take a moment to ensure your pricing is accurate and up to date. It’s a small step that shows your customers you’re meticulous and trustworthy.

Showcase Your Shiny New Offerings


Have you introduced new products or services recently? Make sure they're getting the spotlight they deserve on your website. High-quality images, engaging descriptions – the works! Remember, your website is your 24/7 salesperson; it should be showcasing the best you have to offer.

A Picture is Worth a Thousand Sales

Speaking of showcasing, let’s talk images. Are they looking a bit dated? Do they still show off your offerings effectively? Fresh, high-quality images can make your website feel like a whole new world. Consider this a perfect excuse for a mini photoshoot. Show off your products or services in the best light (literally!).

The 2024 Website Glow-Up

This year is all about putting your best digital foot forward. A clean, accurate, and up-to-date website not only attracts more customers but also enhances your brand's credibility. Think of your website as your business’s online home. You want it to be inviting, warm, and reflective of who you are.

So let's make 2024 the year of the website glow-up. A little website refresh can go a long way in making your business shine online. Here’s to a year of growth, success, and a website that works just as hard as you do!

Happy New Year, and happy updating! 🎉🖥️💼

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